Correctly structured, targeted and timely copy - rich in relevant keywords and phrases - is critical to Search Marketing success. At Steve Calder Associates, however, we take SEO to a whole new level - creating engaging, persuasive and compelling pages that are written first and foremost for people, yet are technically fully optimised for Google and the other main search engines
Our people-centred approach combines time-honoured direct marketing copywriting principles with a suite of industry standard keyword research and analysis tools.
Those tools enable us to identify the search terms that your customers are really using to find your competitors' websites.
And to prioritise those terms based on what we call an ‘effectiveness index’: that is, a shortlist of popular keyphrases for which there is limited competition, and for which you would like your pages to be recognised. And highly ranked.
The resulting shortlist provides the basis for the people-centred copy - and the search engine centred page structure – that underpins every website we create.
Copy and code are, however, only half of the SEO story.
Which is why, unlike other agencies’, our services don’t come to an end when your site is complete.
Instead, should you wish, we will also submit your pages to the main search engines and directories on your behalf.
And we’ll even help you carry out a link-building campaign - to secure the all-important back links (from other highly ranked websites) upon which Google bases much of its page rank calculation.
Meaning when it comes to building – and promoting – your site, we really are all you need to know.
Still sceptical?
Let us prove the value of SEO to you FREE
Telephone: +44(0)1638 724960
Email: info@stevecalder.com
or Skype: steven.john.calder
to request a FREE SEO Review for your website