Before we start work on your site, an information architect will usually review and categorise your content – creating a crystal clear navigational structure to:
- simplify your customers' journey through your site, and
- maximise your resulting ‘conversions’ (such as information requests, newsletter sign-ups, brochure downloads and of course sales).
We will then turn to an art director (one of three that we retain) to set the tone for your website – creating a fresh and distinctive ‘look and feel’ that reflects your brand values, sets you apart from your competitors… and makes your customers feel right at home.
Finally, depending on your technical requirements, we will appoint one or more developers to take your project through to completion – ensuring your site is
- robust and dependable;
- optimised for the main search engines, and the most popular web browsers; and
- built to current ‘web standards’ (to meet the ‘accessibility’ needs of users with disabilities and those accessing your site via mobile phones, consoles and other devices).
You can read more about our development partners here.
Or contact us to discuss a forthcoming project via
Skype: steven.john.calder
Telephone: +44(0)1638 724960
Or Email: info@stevecalder.com.